How to Build a Content Marketing Strategy that Will Help You Grow your Business

Content marketing has proven to be a great marketing strategy for small businesses. It helps them to generate increase sales and generate leads.

How to Build a Content Marketing Strategy that Will Help You Grow your Business

Building the right tech stack is key

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How to choose the right tech stack for your company?

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What to consider when choosing the right tech stack?

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What are the most relevant factors to consider?

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What tech stack do we use at Techly X?

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Content Marketing is King

As a marketer, it's essential to be aware of the different marketing strategies available to you. In recent years, inbound marketing has become increasingly popular. This type of marketing focuses on creating relevant and engaging content for your target audience rather than interrupting them with advertising messages.

One way to make your content more engaging and relevant to your audience is telling stories. Stories are a powerful way to connect with people and create an emotional response. When you tell a story as part of your marketing strategy, it will help your audience members feel more connected to your brand and message.

What is Content Marketing 

Content marketing involves creating and sharing online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. 

Content marketing is often used in conjunction with other digital marketing strategies, such as search engine optimisation (SEO) and pay-per-click (PPC) advertising, to increase traffic to a website and improve conversions. 

While the terms "content marketing" and "digital marketing" are often used interchangeably, it's important to note that they are two different things. Content marketing refers to creating and sharing online material. In contrast, digital marketing encompasses all other online marketing activities, such as SEO, PPC, email marketing, etc.

Benefits of Content Marketing

Content marketing is vital because it helps businesses move customers through the four steps of the buying cycle. By creating awareness, conducting research, facilitating consideration, and making it easy to buy, content marketing can help you sell more products and services.

When executed correctly, content marketing can be an extremely effective way to grow your business. Not only does it help you attract new customers, but it also helps you keep the ones you already have. And even though it takes time and effort to produce quality content, the long-term rewards are well worth the investment.

One of the main benefits of content marketing is that it can help increase sales for your business. When you provide valuable and relevant content to your target audience, they are more likely to be interested in what you have to offer and buy from you. Additionally, content marketing can save you money on advertising and other marketing costs since you use your resources to create and distribute the content. 

Another benefit of content marketing is that it can help attract better quality customers who are more loyal to your brand. When you provide high-quality content that is helpful and informative, people are more likely to trust your brand and come back to you for future purchases. Additionally, since Loyal customers tend to spend more money with a brand they trust over time, investing in producing quality content now can pay off exponentially down the line. 

Finally, another critical advantage of Content Marketing is that it has the potential to become a profit centre in its own right. While most businesses use content marketing as a means to an end (i.e., increased sales), there is an opportunity to generate revenue directly from your content if you build a large enough following. For example, many bloggers and YouTubers make a full-time income from selling advertising space on their platforms or sponsored posts/videos.

Types of Content Marketing

When developing a content marketing strategy that works best for your business, keep in mind that there is no one-size-fits-all solution. The key is to experiment with different types of content and see what resonates best with your target audience. 

An excellent place to start is by creating a mix of different types of content and then measuring the results to see which pieces are generating the most engagement. You can adjust your strategy accordingly and double down on the types of content that are driving the most results.

Discover what content marketing is and how it can help you achieve your business goals


One tool that can be used as part of a marketing strategy is a book. You can share your knowledge and expertise with potential clients and customers by writing and publishing a book. In addition, is known as an author can help to boost your credibility.

There are many different types of books that can be published for business purposes. For example, you could write a how-to guide related to your industry or niche. Or, you could pen a memoir about your entrepreneurial journey. No matter what type of book you write, make sure that it is well-written and informative.

Once you have written your book, it is time to promote it. You can do this by sending copies to media outlets and hosting events. You can also use social media to spread the word about your book. By taking the time to market your book effectively, you will be able to reach more people and achieve success in the business world.

Social Media

There are many ways to use social media to promote content. One way is to create infographics. These can be shared on sites like Pinterest and Facebook. Another way is to start a blog. This can be used to share articles, thoughts, or even pictures. Podcasts are also a great way to share information. They can be uploaded to sites like iTunes or Stitcher. Finally, video content is also an excellent option for promoting content. This can be done through paid ads or creating exciting and informative videos.

Video Content

Video content is a great way to promote your message. It is easy to share and can be very engaging. Additionally, video content can generate income through advertising or affiliate links.


There are many ways to use social media to promote content. One way is to create infographics. These can be shared on sites like Pinterest and Facebook. Another way is to start a blog. This can be used to share articles, thoughts, or even pictures.

Podcasts are also a great way to share information. They can be uploaded to sites like iTunes or Stitcher. Finally, video content is also an excellent option for promoting content. This can be done through paid ads or creating exciting and informative videos. 

When creating infographics, it is essential to ensure that the overall design is eye-catching. The colours should flow well together, and the layout should be easy for viewers to understand at a glance. The text should be clear and concise without being too wordy. Additionally, ensure that your sources are reliable and that your information is accurate. 


When writing blog posts, it is essential to write in your voice and style to make your posts stand out from others in the blogosphere. Blogs provide readers with a more personal perspective on topics than they might get from other sources. Be sure to proofread your work before hitting publish, as typos and grammar errors can turn off potential readers quickly. 


Podcasts offer listeners a convenient way of consuming content while on the go. When creating podcasts, it is vital to ensure that each episode has quality audio production values, as listeners will likely tune out if the sound quality is poor. In terms of content, focus on offering listeners something new and fresh with each episode instead of rehashing topics that have already been covered extensively by other podcasts.


Content marketing is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

So what does that mean for your website? To take advantage of content marketing, you need to ensure that your website is designed for Discovery. That means creating a site that is easy to navigate and find the information they are looking for. But it also means having compelling copy and visuals that will motivate them to stick around once they find you. And finally, you need to have a plan for how you will get your content in front of potential customers.

The good news is that there are lots of ways to do this – from blog posts and articles to social media and even paid advertising. The key is finding the right mix for your business and ensuring that everything works together seamlessly. When done correctly, Content Marketing can be an incredibly effective way to grow your business by attracting new customers and retaining the ones you already have.

Why content marketing is essential for businesses

Content marketing is essential for businesses because it helps to build trust and credibility with potential and current customers. When people see that a company is regularly putting out high-quality content, they will be more likely to do business with that company. 

Additionally, content marketing can be a great way to increase traffic to your website and generate leads. If you create excellent content, people will want to link to it and share it, which will help bring new visitors to your site. 

Last but not least, content marketing is a cost-effective way to market your business. Unlike many other marketing strategies, you don't have to spend a lot of money on content marketing – as long as you are willing to put in the time and effort yourself (or hire someone to do it for you!).

Learn how to create a content marketing strategy that will set you up for success

If you're not sure where to start with content marketing, don't worry! Creating a content marketing strategy is not as difficult as it may seem. Here are a few steps to get you started: 

1. Figure out your goals. What do you want to achieve with your content marketing? Do you want to increase brand awareness, generate leads, or boost sales? Once you know what your goals are, you can create content specifically designed to help you achieve them.

2. Define your target audience. Who are you creating this content for? When you know your audience, you can make sure that your material is relevant and engaging for them.

3. Decide what kinds of content you want to create. As we mentioned before, there are many different types of content you can create – blog posts, articles, videos, infographics, etc. You must decide which kinds of content will work best for achieving your goals and resonating with your target audience.

4. Create a schedule/plan for producing new content. This step is essential to follow through with creating new material regularly! If possible, try to batch-create several pieces of content at once so that you have a backlog of things to publish when life gets busy, or inspiration strikes unexpectedly

Find out what kind of content you should be created to attract your ideal customers.

As a business owner, it's essential to understand that not all types of content will be equally effective in attracting your ideal customers. That's why it's vital to take some time to research what kind of material is most likely to resonate with the people you're trying to reach. 

For example, if you're trying to attract millennials, you'll want to make sure your content is fresh, relevant, and engaging. This might mean creating blog posts about current trends or using more informal language in your videos and articles. 

On the other hand, if you're trying to attract an older demographic, you might want to focus on creating more traditional pieces of content that are backed up by data and research. This could include longer articles with in-depth analysis or well-produced infographics. 

The bottom line is that there's no one-size-fits-all solution to creating content for your business. It's essential to figure out what will work best for you and your customers.

Create buyer personas to help you understand your target audience

Creating buyer personas is an essential part of effective content marketing. By understanding your ideal customers, you can make sure that your content is relevant and engaging for them. 

When creating buyer personas, there are a few critical pieces of information that you'll want to include: 

- Basic demographic information (age, gender, location, etc.) - Psychographic information (likes/dislikes, interests, values) - Social media habits (which platforms they use most often) - Buying habits (what kind of products/services they purchase) 

Once you have a good understanding of your buyer persona, you can start creating content tailored to their needs and interests. This will help you attract more of the right people to your business, who are more likely to convert into paying customers.

Learn how to come up with content ideas that your audience will love

One of the most challenging parts of content marketing is coming up with fresh and relevant ideas that your audience will want to read/watch/listen to. If you're struggling with this, there are a few things that you can do to get the creative juices flowing: 

1. Take a look at your competitor's content. See what kinds of topics they're covering and see if there's anything that you can add to the conversation.

2. Use social media monitoring tools to see what people say about your industry online. This can give you insight into your target customer's pain points and concerns.

3. Create a list of frequently asked questions about your products or services. Then, create content that addresses these questions exciting and informative.

4. Ask your existing customers for feedback on what kind of content they would like to see from you. This can be done through surveys, interviews, or even just casual conversations

Create a content calendar to help you plan and publish your content

Organising your content can be a daunting task, especially managing multiple channels. One way to make things easier is to create a content calendar. This tool will help you plan out your content in advance and track what you've already published. 

There are a few different ways to set up a content calendar. You can use a physical wall calendar, an online spreadsheet, or even a simple list. The important thing is that you have some system in place to see what's coming up and when it needs to be published. 

Once you have your content calendar set up, start filling it in with ideas for blog posts, videos, infographics, etc. If possible, try to batch your content creation so that you're not always scrambling to develop new ideas at the last minute. For example, if you know that you need to produce one video per week, dedicate some time each month to brainstorming and filming all of the videos for the upcoming month. This will save you time and stress in the long run.

Promote your content so that it reaches your target audience

If you want your content to be successful, you need to think about how you're going to enable it. Promoting your content can be done in various ways, and the best approach will vary depending on your audience and the type of content you're creating. 

Some standard methods for promoting content include: - Sharing it on social media - Emailing it to your list - Posting it in forums or online groups - Reaching out to influencers and asking them to share it - Advertising it with paid ads. 

The most important thing is that you're deliberate about promotion and make an effort to reach as many people as possible. The more eyeballs you can get on your content, the better chance you have of achieving your business goals.

Measure your results so that you can continue to improve your content marketing strategy

As with any business initiative, it's essential to measure the results of your content marketing efforts. This will help you determine what's working and what isn't so that you can continue to improve your strategy. 

There are a few different metrics that you can use to measure the success of your content marketing. Some common ones include: - Engagement rates (likes, comments, shares, etc.) -Number of new visitors - Number of leads generated - ROI. 

Choose the most relevant metrics to your business goals and track them over time. This data will give you insights into what's working and where you need to make changes.

 Your marketing strategy will only be as successful as your ability to set and achieve specific, measurable, attainable, relevant, and time-bound (SMART) goals. An excellent SMART plan should answer the following questions:

-What do you want to achieve? -Who is your target audience? -Where will you reach them? -What message do you want to send? -When do you want to send it? -How much are you willing to spend?

Once you have answered these questions, you can determine your key performance indicators (KPIs). KPIs will help you measure whether or not your content marketing strategy is working by determining how well it aligns with your overall business objectives. Common KPIs for content marketing include website traffic, leads generated, conversion rate, social media engagement, and blog subscribers.

Choose your content channels.

Your content strategy should also include a plan for which channels you will use to distribute your content. The most common tracks include website, blog, email, social media, and paid advertising. Each channel has its strengths and weaknesses, so it's essential to choose the right mix of channels that will work best for your business. 

For example, if you're selling products or services online, your website should focus on your content strategy. Your goal should be to drive traffic to your website and convert those visitors into customers. To do this, you'll need to create high-quality content relevant to your target audience and optimise your website for search engine ranking. Once you have a strong web presence established, you can experiment with other distribution channels like social media or paid advertising. 

Decide on the type of content.

You can create many different types of content, but not all of them will be right for your business. It's essential thinking about what kind of content will best suit your goals and your target audience. Some common types of content include blog posts, articles, ebooks, infographics, webinars, and case studies. 

What types of content will your target audience consume

When creating your content strategy, it's essential to consider what kinds of content your target audience will want to consume. There's no point in making any content that no one will ever read or watch. You need to think about what type of information they're looking for and create content that meets those needs. 

Some common types of content include blog posts, articles, ebooks, infographics, webinars, and case studies. Depending on your business and your target audience, some might be more effective than others. For example, if you're selling products or services online, then website traffic will be a key metric for measuring success. In this case, blog posts and articles will be essential for driving traffic to your site. 

But if you're selling high-end services or products, then conversion rate will be more important than website traffic. In this case, you might want to focus on creating ebooks or infographics that can be downloaded from your site. These lead magnets are great for getting people interested in what you have to offer without bombarding them with too much information. 

You need to carefully consider what types of content will best suit your goals and your target audience before starting anything. Once you understand what they're looking for, you can start creating engaging and informative pieces that will help you achieve your desired results.

Map the content to the buyer's journey 

Your content strategy should also map the content to the buyer's journey. The buyer's journey is the process that potential customers go through when considering a purchase. It includes three stages: awareness, consideration, and decision. 

Potential customers are just becoming aware of their problem or need at the awareness stage. They're starting to do some research and are looking for information about possible solutions. You want your content at this stage to be educational and informative. You're not selling anything yet; you're just trying to get them interested in what you offer. 

Potential customers are now aware of their problem or need at the consideration stage and are considering different solutions. They're comparing other options and figuring out which one is best for them. You want to convince them that your product or service is the best option for them. Your content at this stage should be more persuasive. 

Potential customers have decided on a solution at the decision stage and are ready to buy it. Your content at this stage should be focused on converting them into paying customers. This is where you would include things like call-to-actions and pricing information.

Assuming you have a general idea of what you want your content to be and which channels you'll use for marketing that content, it's time to set a budget. This will help ensure you don't overspend on unnecessary software or resources and that you can allocate the proper amount for paid marketing efforts if needed. 

To start, consider the type of content you want to create and which channels you plan on using to share that content. From there, ask yourself the following questions to get an accurate gauge of your budget: -Do I need to purchase any software or technology to create the content? For example, do I need graphic design software like Adobe Photoshop or a subscription to Canva? -Do I need to hire anyone to help with creating the content? This could include artists, writers, editors, or designers. -Will I need to pay for ad space? -Do I need access to specific tools or resources to enhance or measure my content? Depending on your answers above, your budget may increase or decrease. Keep in mind any upcoming expenses to stay on track financially as you move forward with your content marketing strategy.

Do you have the skills internally, or will you need freelancers 

If you don't have the skills internally, you'll need to find freelancers. This can be a difficult and costly process. There are a few things you can do to make it easier.

First, try to identify what specific skills you need. This will help you know where to look for people with those skills. You can search online job boards or websites that connect freelancers with businesses. 

Once you've found some potential candidates, reach out and explain your project in detail. Be sure to include information about your budget and timeline. This will help weed out anyone who isn't interested or who isn't a good fit for the project. 

Finally, take some time to interview each candidate before making your final decision. Ask questions about their experience and their previous work. Make sure they understand your vision for the project and that they're excited about working on it.

Create and distribute the content.

It's also essential to make sure that your team regularly shares the content with those who need to see it. Doing this can avoid any confusion or frustration about why certain information wasn't shared with someone who needed to see it. If everyone knows when and where to share specific pieces of content, then the process will run much more smoothly.

Now that you've put all your hard work into your content marketing strategy, it's time to take a step back and assess your results. This will help you determine what changes need to be made to improve your chances of success in the future. 

Begin by looking at your SMART goals and KPIs. These should give you a good indication of how well you did in reaching your target audience and achieving your desired outcomes. If you find that you were far off the mark, it may be necessary to adjust your approach. 

On the other hand, if you were reasonably close or even exceeded your expectations, congratulations! You have a solid understanding of what works for your business and can continue refining your strategy.

Here are some tools to help you with your content marketing strategy analytics and results:

You can use a few different tools to measure your content marketing strategy results. Google Analytics is an excellent option because it's free and relatively easy to set up. Once you have Google Analytics installed, you can track page views, unique visitors, time on site, and bounce rate. This will give you a good idea of how people interact with your website content.

Another option for measuring results is BuzzSumo. BuzzSumo allows you to see how often your content is shared across social media platforms. This is a good metric to track because it shows you how viral your content is and whether or not people are interested in what you have to say.

Finally, don't forget to measure the results of your pieces of content. Check things like engagement (comments, shares, likes), reach (impressions), and click-through rate (CTR). These metrics will give you a good idea of which pieces of content are performing well and which ones need some work.

Engage Your Target Audience With Content Marketing

As a business owner, you always want to ensure that your target audience is engaged with your content. After all, if they're not interested in what you have to say, they're not likely to do business with you. Fortunately, you can do a few key things to make sure that your content marketing strategy is engaging and effective.

First, focus on creating quality content. This means exciting and informative articles, helpful blog posts, infographics, etc. If your content is genuinely worth reading or viewing, your target audience will likely stick around.

Second, keep an eye on the competition. See what content they're putting out there and try to one-up them. This will keep your target audience engaged with your content (due to the fear of missing out), but it will also help you stay ahead of the curve in terms of trends and topics.

Finally, don't forget about SEO! Ensure that your website and all of your content are optimised for search engines so that people can easily find you when they're looking for information on a specific topic. If you can get potential customers onto your site, half the battle is already won.

By following these simple tips, you can quickly engage your target audience through quality content marketing strategies that'll leave them wanting more!