A content marketing strategy is a plan to use content to promote and market a business or organisation. A content marketing strategy aims to attract and retain customers and prospects by creating and curating relevant and valuable content.
When developing a content marketing strategy, businesses need to consider their audience, what kind of content they want to create, when and where they will publish it, and how they will promote it.
Creating great content is only half the battle – businesses must also ensure that their target audience sees it. To do this, they need to have a solid promotion plan. This should include social media outreach, email marketing, paid advertising, and more.
By following these steps and creating a solid content marketing strategy, businesses can set themselves up for success online.