There are many benefits of using ABM as part of your marketing strategy. First and foremost, it lets you focus on accounts most likely to convert into customers. This is because you have already taken the time to understand their specific needs and requirements. In addition, by creating customised campaigns for each target account, you will be able to nurture those relationships better until they result in sales.
Overall, ABM is a highly effective way to market your business and should be considered if you are looking for ways to improve your customer acquisition rate. If executed properly, it can help you build long-lasting relationships with key accounts, leading to increased sales and revenue for your business.