One of the great things about online advertising is that it is relatively inexpensive compared to other forms of marketing and advertising. You can reach many people for very little money, making it an excellent option for small businesses or businesses with limited budgets. Additionally, you can track the results of your campaigns very quickly, so you can see exactly how many people saw your ad and clicked on it.
Another benefit of online advertising is that you can easily target a specific audience. For example, if you sell products aimed at women aged 25-40, you can use keywords and phrases to ensure that those women only see your ads. This ensures that your ad budget is spent efficiently and effectively, as you know that everyone who sees your ad is part of your target market.